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RAM Rambling: Mirchi maintains lead in Delhi; Fever FM struggles at No. 2

28-January-2010
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RAM Rambling: Mirchi maintains lead in Delhi; Fever FM struggles at No. 2

According to the latest RAM data for Delhi home listeners from week 40 to week 2, Radio Mirchi continues to lead the FM space. Its nearest competitor, Fever FM, is a distant second, closely competing with AIR FM2 Gold to maintain is No. 2 position. Following these two FM players, again at a considerable distance, are Radio City, Red FM, Big FM and Radio One.

Radio Mirchi consistently and comfortably leads in the Delhi market even among the home listeners, ending week 2 with a 25.3 per cent share of the market. The FM station saw its highest peak on week 42 with 28.2 per cent market share.

Fever FM, which has remained the No. 2 FM station in Delhi for quite some time (at least in these 15 weeks), on week 2 gave way to AIR FM2 Gold, wherein the Government-owned FM station had a market share of 18 per cent, its highest share in these 15 weeks was again 18 per cent on week 51.

The only other times that AIR FM2 Gold managed to reach the No. 2 spot were on weeks 51, 1 and 2. It is only in the last few weeks that one sees a neck and neck fight between Fever FM and AIR FM2 Gold for the second position. Fever FM ended week 2 with a 17.5 per cent market share, while it had reached its highest peak on week 42 with 19.9 per cent market share.

The FM stations competing for the third slot include Radio City, Red FM, Big FM and Radio One. As per the ratings, week 49 onwards Radio City has managed to stay at No. 3. The other cluster of FM stations in Delhi includes Hit FM, Meow FM, AIR FM1 Rainbow, Akashavani and Vividh Bharati.

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