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RAM Rambling: Mirchi, Big FM top two FM stations among home listeners in Kolkata

15-February-2010
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RAM Rambling: Mirchi, Big FM top two FM stations among home listeners in Kolkata

RAM data for the 15-week trend from week 40 to week 3 for the Kolkata market shows Radio Mirchi and Big FM as the top two FM stations among home listeners. Friends FM maintained its third position in Kolkata in this period, however, Aamar FM, currently placed fourth, is slowly inching close to the third spot.

Week 3 ended with Radio Mirchi getting 20.8 per cent share of the market, while Big FM ended week 3 with 16.7 per cent market share. Friends FM had a market share of 13.4 per cent on week 3. The FM player had reached its highest peak on week 50 with 15.1 per cent market share. Maintaining a steady growth in terms of ratings, Aamar FM ended week 3 with 11.1 per cent market share from 10 per cent on week 40.

Red FM, Fever FM, Meow FM and Radio One are the FM stations competing for the fifth slot, with Fever FM and Red FM in a neck-and-neck fight, leaving no clear winner. The other clusters of FM stations in this market include Power FM, AIR FM1 Rainbow, AIR FM2 Gold, Akashavani, and Vividh Bharati.

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