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RAM Rambling: Delhi women listen to Radio Mirchi the most

12-April-2010
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RAM Rambling: Delhi women listen to Radio Mirchi the most

According to the RAM data for week 50 of 2009 (December 6-12) to week 13 of 2010 (March 21-27), Radio Mirchi remains the hot favourite in Delhi among the all female 12+ category. Radio Mirchi comfortably leads the Delhi market among women listeners. Coming in at a considerable distance from the leader are Fever FM and AIR FM2 Gold in No 2 and No 3 positions, respectively.

While AIR FM2 Gold has more or less remained consistent in its listenership in this 16-week period, the No 1 spot has eluded Fever FM so far, at least in these 16 weeks. The only time that Fever FM came close to the top spot was on week 8 when it had a market share of 22 per cent market share vis-à-vis the 23.4 per cent market share of Radio Mirchi in the same week.

Radio Mirchi ended week 13 with a 24.4 per cent market share, while Fever FM’s market share dipped to 19.1 per cent in the same week. Radio Mirchi was at its highest peak on week 52 with 28 per cent of the market share. AIR FM2 Gold ended week 13 with 15.7 per cent market share.

Besides the top three FM stations, the Delhi market sees Radio City, Big FM, Red FM and Radio One competing for the fourth slot among women listeners. Meow FM, Hit FM, AIR FM1 Rainbow and Akashavani are the other clusters of FM stations in the Delhi market.

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