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RAM Rambling: Big FM, Mirchi most popular for home listeners in Bangalore

01-February-2010
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RAM Rambling: Big FM, Mirchi most popular for home listeners in Bangalore

The Bangalore market is witnessing a close fight between Big FM and Radio Mirchi for the top slot among home listeners. According to the 15-week trend as per the RAM data for week 40 to week 2, (place of listening - home) Big FM continues its lead in Bangalore, but faces face stiff competition from Radio Mirchi at No. 2. Radio Mirchi managed to topple Big FM from the top spot on three consecutive weeks of 44, 45 and 46. It was only in the beginning of week 49 that Big FM managed to increase its lead from Radio Mirchi. Week 2 ended with Big FM with a market share of 19.4 per cent, while Radio Mirchi had a market share of 18.7 per cent.

The highest peak that Big FM reached in these 15 weeks was on week 1, when it had a market share of 21.3 per cent. Radio Mirchi reached its highest peak on week 45 with a 21.1 per cent market share. The same week it stood at the No. 1 spot among home listeners in Bangalore.

The other FM station that is creating waves in terms of ratings is Fever FM. The FM station is comfortably placed at No. 3, and while it is not far behind Radio Mirchi, week 2 saw Fever FM suffering a slight dip in its ratings when it had a market share of 14.7 per cent, as compared to 16.2 per cent on week 1.

Radio City is another FM station to have seen a substantial rise in its ratings and is comfortably placed at No. 4. What remains to be seen is whether the ratings continue and whether the gap between Fever FM and Radio City narrows? On week 2 Radio City had a market share of 12.6 per cent, as compared to 10.9 per cent on week 40, wherein the FM station was competing with AIR FM1 Rainbow for the fourth slot.

The other cluster of FM stations includes Radio One, Red FM and AIR FM1 Rainbow competing for the fifth slot, leaving no clear winner. Next in line are Radio Indigo, Vividh Bharati, Akashavani and Gyan Vani.

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