Top Story

e4m_logo.png

Home >> Media - Radio >> Article

RAM Rambling: Big FM maintains Bangalore lead; Fever FM grows in the year

15-June-2009
Font Size   16
Share
RAM Rambling: Big FM maintains Bangalore lead; Fever FM grows in the year

The year 2009 had begun with set trends for the top seeds in the Bangalore market, according to RAM data from TAM Media Research for the target, all people 12 plus, all dayparts, all place of listening.

Big FM was the clear leader, and Radio Mirchi followed. Both the stations continued their respective leads with comfortable margins for the first 16 weeks. The competitive equation of the market has not altered much in subsequent weeks. Even though the year has seen drops in the graphs of Big FM and Radio Mirchi, the former still reigns in Bangalore, and the latter is still the number two player. (See Graph Below)

Interestingly, Fever FM has seen growth in this market in the year. In week 18, it even took on Big FM. Fever FM lost the share that it had in that week, and after two weeks of staying ahead of Radio Mirchi, it settled on the number three spot in week 21 and week 22, but this is an elevation for the channel, as it had started the year on the seventh position.

AIR – Rainbow has seen a positive graph but it began the year as the number fourth player, and after occupying the number three position for many weeks, it is back at being the number fourth player in the recent RAM weeks.

In the last few weeks, Radio City and Radio One have competed closely for the fifth and the sixth spot; Radio City beating Radio One in week 21 and 22. SFM has steadily stayed on the seventh spot since week 13.

The following tier comprises AIR – Vividh Bharati and Radio Indigo, where Vividh Bharati has managed to stay ahead of Radio Indigo.

Bangalore market also has Gyan Vani and Akashavani, but these stations barely have any shares to show at present.

Tags

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’