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RAM Rambling: Bangaloreans prefer their Fever nights

31-August-2010
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RAM Rambling: Bangaloreans prefer their Fever nights

Fever FM is the hot favourite among male and female listeners in Bangalore in the night slot as per the RAM data for a four-week average ending with Week 32.

According to the RAM data, in the all male 12-plus category, for a four-week average ending with Week 32, Fever FM has a 20.3 per cent market share. Radio Mirchi has ended with 19.4 per cent market share in male listenership.

Fever FM scored with the Bangalore women, too, garnering a market share of 27.1 per cent during the same period.

Radio Mirchi ended with a 25.8 per cent market share, while Big FM ended with 14.5 per cent market share, in the average of the last four weeks. Radio City has a 9.4 per cent market share, followed by SF/FM RED FM with 8.2 per cent market share. Radio One recorded a market share of 5.3 per cent, while AIR FM 1 Rainbow ended with a 4.4 per cent market share. Radio Indigo ended with a market share of 3.4 per cent; Vivid Bharti had a 0.9 per cent market share. Gyan Vani had 0.4 per cent market share.

According to RAM data for the all female, 12-plus category, in an average of the four previous weeks ending with Week 32, Fever FM secured a market share of 25.8 per cent. Radio Mirchi was placed second among female listeners, too, garnering a market share of 22.4 per cent. Radio City ended with a market share of 11.7 per cent.

Radio One has reported a market share of 10.1 per cent. Big FM has secured a 9.5 per cent market share, followed by S/FM/ Red FM with 6.2 per cent market share. Meow FM has ended with 9.3 per cent market share. AIR FM 1 Rainbow had a 4 per cent market share, followed closely by AIR FM 1 Vivid Bharati with 3.3 per cent market share. Close to it was Radio Indigo with 3.2 per cent market share. Gyan Vani recorded a market share of 0.3 per cent.

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