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RAM Rambling: Bangalore prefers Big FM

RAM Rambling: Bangalore prefers Big FM

Author | Pallavi Goorha Kashyup | Monday, Sep 13,2010 7:55 AM

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RAM Rambling: Bangalore prefers Big FM

Big FM remains the hot favourite in the Bangalore market as per RAM data for the five-week average ending with Week 35. According to the market share figures of radio channels during the last five weeks, Big FM ended Week 35 with a market share of 19.3 per cent.

According to RAM data, in the entire 12-plus category, for a five-week average ending with Week 35, Radio Mirchi had a market share of 17.8 per cent. It was followed by Fever FM, which had a market share of 15.4 per cent.

Radio City scored among the Bangalore women, garnering a market share of 12.6 per cent during the same period. AIR FM 1 Rainbow ended with a market share of 9.7 per cent, while Radio One and Red FM ended with market share of 8.4 per cent each, in the average of the last five weeks.

AIR FM 1 Vivid Bharati had a 4.4 per cent market share, followed by Radio Indigo with a 2.7 per cent market share. Gyan Vani ended with a market share of 1.1 per cent. Akashavani Bangalore had 0.2 per cent market share in the Bangalore market.

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