Top Story


Home >> Media - Radio >> Article

Radio Today's RED to go aggressive with new programming initiatives

Font Size   16
Radio Today's RED to go aggressive with new programming initiatives

The late entrant among the private FM radio stations in Mumbai, Radio Today's RED is gearing up for fresh programming initiatives based heavily on movies and sports to woo the FM listeners. The station plans to bring live action on air shortly.

Speaking to exchange4media, Radio Today's Programming Head & Executive Producer, Vehrnon Ibrahim said, "We plan to be where the action is, whether it is a college show or a disco or pub or anywhere else. We got big surprises up our sleeves for our listeners for the next six months. Every month we are going to have some thing new for our listeners."

He refused to divulge any further details about the new programming initiatives but added, "This country moves on movies and sports. And I'm sure no programmer in this country can miss out on that. And that's going to be the area where we are going to focus heavily on."

The action going on in Mumbai is very soon going to shift to Delhi also as Radio Today is in overdrive to be the first among the private FM stations to enter Delhi. It does not want to lose out on the first mover advantage. In Mumbai, before RED entered, four private radio FM stations had already been launched. But it is planning a different story in Delhi as it plans to be there some time in January next year ahead of the competition as claimed by Ibrahim. The company is working out the operational logistics currently. The recruitment of the key members of the core team is also under process.

How far the new programming is going to be different only time can tell. But one thing is sure listeners won't complain as currently there is too much of the same variety that it becomes difficult to differentiate between the two FM radio stations!


Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions