Top Story


Home >> Media - Radio >> Article

Radio Today's RED to go aggressive with new programming initiatives

Font Size   16
Radio Today's RED to go aggressive with new programming initiatives

The late entrant among the private FM radio stations in Mumbai, Radio Today's RED is gearing up for fresh programming initiatives based heavily on movies and sports to woo the FM listeners. The station plans to bring live action on air shortly.

Speaking to exchange4media, Radio Today's Programming Head & Executive Producer, Vehrnon Ibrahim said, "We plan to be where the action is, whether it is a college show or a disco or pub or anywhere else. We got big surprises up our sleeves for our listeners for the next six months. Every month we are going to have some thing new for our listeners."

He refused to divulge any further details about the new programming initiatives but added, "This country moves on movies and sports. And I'm sure no programmer in this country can miss out on that. And that's going to be the area where we are going to focus heavily on."

The action going on in Mumbai is very soon going to shift to Delhi also as Radio Today is in overdrive to be the first among the private FM stations to enter Delhi. It does not want to lose out on the first mover advantage. In Mumbai, before RED entered, four private radio FM stations had already been launched. But it is planning a different story in Delhi as it plans to be there some time in January next year ahead of the competition as claimed by Ibrahim. The company is working out the operational logistics currently. The recruitment of the key members of the core team is also under process.

How far the new programming is going to be different only time can tell. But one thing is sure listeners won't complain as currently there is too much of the same variety that it becomes difficult to differentiate between the two FM radio stations!


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.