In a bid to give more power to their listeners, two FM stations – Fever FM and My FM – set out to hear what their listeners had to say about their content and choice of music. As a result of these listenership surveys, carried out independently by the two FM stations, both Fever FM and My FM have embarked on a content revamping exercise.
While Fever FM had carried out the Delhi Radio Survey 2008 on November 13, 2008, My FM had launched ‘The Radio Survey’ across seven cities – Indore, Jaipur, Chandigarh, Raipur, Bhopal, Ahmedabad and Nagpur – on December 12, 2008.
Both these surveys are said to vary from each other. The motive of the My FM survey was to gauge the music preference of the people as well as their choice of content like Bollywood gossip, general news, sports updates or local news, to name a few. Fever FM’s survey was limited to Delhi.
Based on the results of these surveys, both FM stations have lined up new programmes. While My FM is launching its new packaging, content and music from January 15, 2009, Fever FM has already introduced some new shows, with a few more on the anvil.
In a prepared statement, Harrish M Bhatia, COO, My FM, said, “My FM has always been a listener’s medium, and through this Radio Survey, 94.3 My FM plans to connect with its listeners to integrate their preferences and choices into My FM, a radio station they can truly call their own.”
Speaking to exchange4media, Gowri Satyamoorthy Kapre, National Marketing & Promotions Head, Fever FM, said, “Following the success of the Delhi Radio Survey, we plan to conduct similar surveys in other cities as well. We have got an overwhelming response from the lakhs of people who have been part of this survey. It has only revealed that it is music that is most important for the listeners.”
What’s new on Fever?
Fever FM aims to make the station even more localised by taking more callers on-air and lay more emphasis on local news from entertainment, business, sports, lifestyle, refreshed once every show. It would also include a new feature called ‘Campus Jasoos’ (campus reporters, who would give the scoops of their colleges).
Fever FM, which has banked on more music and less talk, aims to give even more music to its listeners with a revamped request show on weekdays. All day requests would be played on Saturday in the programme titled ‘New Music First on Fever’. Saturday nights will have ‘Club Show’. The FM station has also added retro and English songs in their library to meet their listeners’ requests.
On Fridays, Fever FM station will air ‘Bollywood Baba’, where new film releases would be reviewed. The FM station is also planning to increase its Bollywood-based content with a lot more interviews, gossip, contests, music and give away movie tickets as rewards to name a few. Apart from this, the FM station’s packaging elements will also undergo a change, and a few humour elements would also be introduced.
My FM declined to reveal its plans at this moment.