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Radio stations ring in the Jai Hind spirit this I-Day

Radio stations ring in the Jai Hind spirit this I-Day

Author | exchange4media News Service | Thursday, Aug 14,2008 9:29 AM

Radio stations ring in the Jai Hind spirit this I-Day

It’s that time of the year again when patriotism is on a high everywhere, and the nation is awash in the colours of the Tri-colour. FM stations, too, are geared up to air more than patriotic songs this Independence Day and celebrate the spirit of Indianness. Radio Mirchi, Red FM and Fever FM share their plans for India’s special day.

Radio Mirchi is calling out for a compulsory attendance for all Delhiites on August 15. To celebrate the spirit of Independence, the FM station has announced its ‘Azadi ki Special Assembly’ initiative. Especially crafted for the occasion, Radio Mirchi aims to create a look and feel of a school set-up in the on-air premises.

To execute the 'Azadi ki Special Assembly', Radio Mirchi RJs have created a structure and made Independence Day assembly attendance mandatory for all Delhiites. Reminiscencing the school assembly days, Radio Mirchi will recreate that atmosphere – from a Chief Guest’s speech to school prayer, pledge, march past, students singing patriotic songs, Independence Day skits and flag hoisting, etc. The station will also air a special prayer at 9 am on the ‘Hi Delhi’ show.

Tapas Sen, Chief Programming Officer, Radio Mirchi, said, “Independence Day is all about learning patriotic values and reliving those moments of struggle to achieve freedom. With our special programming initiatives at Radio Mirchi, we would like to celebrate the spirit of freedom and would also want to salute all those people who have made it possible. Therefore, Radio Mirchi is all set to entertain its listeners in its very own Mirchi style.”

To celebrate the spirit of patriotism, Red FM has planned a special programme on August 14 and 15, wherein RJ Malishka and her team will visit the Paraplegic Rehab Centre of the Army Base in Pune and host a radio show from there, which will be on air for listeners in Mumbai, Delhi and Kolkata.

The Red FM team will converse with the soldiers who have endured hardships and suffered grave injuries while defending the country during wartime and during peace. The show will also take a look at the lighter sides of the soldiers’ lives, like their favourite songs, stars, movies, etc.

Abraham Thomas, COO, Red FM, said, “Red FM is known for its endeavour to always bring to light things that need attention under its initiative, ‘Bajaao for a Cause’. On the occasion of Independence Day, Red FM salutes the spirit of the war heroes who have sacrificed all to defend our borders.”

Fever FM, too, is all geared to celebrate India’s 61st Independence Day with a variety of activities that bring out the pride of being an Indian and commemorate the spirit of freedom with much verve and joy. In Delhi and Mumbai, Fever FM would be giving its listeners a chance to get on air and have the freedom to say what they want and play the music that they want.

Gaurav Sharma, National Programming Director, Fever FM, said, “Fever FM wishes to give its listeners an experience of being free – be it freedom from the stress of every day life or the freedom to say what they want and play the music of their choice on air. Keeping in mind Fever FM’s philosophy of treating its listeners in the most special way, we wanted to reward them in a truly unique manner, not just with a regular giveaway.”

Despite repeated attempts, other FM players refused to share details of their programming line-up for Independence Day.

Tags: e4m

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