A noticeable recent trend among the private FM players is their activities targeted towards the youth of the country. Almost all the radio players have planned something or the other for the teens. From college festival tie-ups to contests, radio channels are trying to use all tricks in their hat for engaging the youth towards their station.
Red FM has tied up with some of the college fests in Mumbai like Malhar (St. Xavier’s College) and Enigma (Podar College). The station has tried to incorporate their Campus Reporter in the same who will be giving live updates of these events on-air. Red FM’s RJs will be hosting a show, and links will also be played on-air.
Meanwhile, BIG FM has organised ‘BIG Fresher 2007’ with an intention to create and provide a platform to all the students coming in the new batch in colleges. The activity will commence on July 24 in colleges across Hyderabad. The station’s RJs will visit colleges to conduct three rounds of screening. They will also visit different hangout areas across the city to interact and audition the fresh batch of students. Post the screening rounds, 20 contestants will be shortlisted and will create their own blogs on Bharatstudent.com.
Radio One has planned an initiative called ‘Radio One -- College Champions’, whereby college students will be given a chance to be a part of a radio show as well as a TV show. The show will give them a chance to host their own radio show for a whole week on the channel. The entire selection process will be telecast by MTV, and this initiative will also help pick up that boy or girl who has the MTV Quotient, and will be the face of MTV on that campus.
Radio Mirchi too had organised a Fresher’s Party at certain colleges that included a live performance by DJs, followed by impromptu competitions and games with the station’s RJs.