Radio One targets 30 pc ad rate hike

Radio One targets 30 pc ad rate hike

Author | Surbhi Bhasin | Tuesday, Jun 19,2012 3:02 AM

Radio One targets 30 pc ad rate hike

Radio One has further consolidated its position in the Pune market, claiming the No. 2 spot as per RAM data for Weeks 6-13 2012, shared an official release.

The station has recently completed four years in Pune, building up on its positioning as a ‘100 per cent Hindi music station’.

Meanwhile, Radio One targets ad rate hike of 30 per cent. This comes on the back of the 20 per cent year-on-year growth that the station claims to have achieved in Pune, even as radio spends in the city have grown by five per cent of the media buys in the last 10 years.

Sabina Sanghvi, Station Head Pune, Radio One said, “We want to consolidate and grow our position in this city. We will continue to play maximum music, interact with our listeners and give them a lot more entertainment this year. We are launching ‘Music Healers’, a CSR activity, wherein we will identify listeners who want to heal the city through music. Radio One believes that any activity that it undertakes should have a music bearing, which has been our forte.”

“Radio One’s focus area has been pure entertainment for its listeners. We engage them with our innovative programming content and they experience our product by being in the driver’s seat,” she added.

IT, telecom, automobile and real estate sectors are the top advertisers on Radio One. The station has been reaching out to the 18-34 age group since its launch, with the listener profile comprising young professionals from the KPO, BPO, education and IT fraternity.

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