Top Story

e4m_logo.png

Home >> Media - Radio >> Article

Radio One Q3 FY14 revenues up 10.45% at Rs 15.22 cr

05-February-2014
Font Size   16
Share
Radio One Q3 FY14 revenues up 10.45% at Rs 15.22 cr

Next Radio (Radio One) has reported 10.45 per cent growth in consolidated revenues for the third quarter ended December 31, 2013 at Rs 15.22 crore from Rs 13.78 crore in the corresponding quarter of the previous fiscal.

Profit before tax in Q3 FY14 stood at Rs 1.78 crore, up from Rs 1.51 crore in the same period last year, a growth of 17.88 per cent.

Commenting on the financial results, Vineet Singh Hukmani, MD & CEO, Next Radio (Radio One) said, “Radio One continues to grow in value in a commoditised volume market. Our focus on content that engages a well-profiled educated audience, coupled with strong online connect, is ensuring our growth. Q3 saw us being EBIDTA positive across all our seven city stations. We continue to be the most low cost-high efficiency player with a consistent 30-plus per cent EBIDTA margin quarter on quarter. We have successfully announced a 20 per cent advertising rate hike from February 1, 2014 in order to fund further content and digital up-gradation. This will help us engage listeners better and offer higher value to advertisers.”

On Q4 FY14 and Phase 3 expectations, Hukmani said that radio will benefit from the Lok Sabha Elections in Q4 more than print or TV due to strengths in local city reach and connect. “Radio One, like the rest of the radio industry, looks forward to industry buoyancy that will arise as a result of Phase 3 expansion, but prior to that, eagerly awaits clarity on extension of existing licenses from TRAI and Ministry of Information & Broadcasting. Once existing players are able to extend to the 15-year licence, it is natural that bidding for new licenses will be energised,” he added.
 

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...

The Head of Marketing at Bigbasket is a student for life and genuinely cares for customers and loves data. Here are some key learnings that have gotten Iyer this far in her professional journey