Radio One plans a 360-degree approach for the Cricket World Cup 2007

Radio One plans a 360-degree approach for the Cricket World Cup 2007

Author | Jagadeesh Krishnamurthy | Tuesday, Feb 27,2007 8:19 AM

Radio One plans a 360-degree approach for the Cricket World Cup 2007

Radio One, intending to take the 360-degree approach for the upcoming Cricket World Cup, has announced the launch of a host of cricketing shows featuring Ayaz Memon and Mohinder Amarnath. This would be accompanied by on-ground activities in four cities. The station has also produced a soundtrack for the World Cup called ‘Dhoom Machale Cup Uthale’.

Commenting on this new initiative, Shariq Patel, VP – Operations, Radio One, said, “We are adopting a 360-degree approach to our WC plan. We have a Cricket Anthem specially recorded with music by DJ Suketu and has been sung by Shaan. This is a unique offering as no other radio station has created an original composition around the World Cup.”

For this cricketing event, the channel has lined up various shows, starting from this week. Some of these are in association with BBC. Elaborating more on this, Patel said, “The association with BBC is manifold, which includes BBC correspondents reporting live from the West Indies; BBC updates on the World Cup; commentary on 1983 World Cup would also be packaged and run on the station as a segment; and, there would be expert opinion from Mohinder Amarnath, who has been roped in by the BBC, every morning.”

Moreover, the channel has Ayaz Memon to present a trivia based segment on world cup factoids which will also see some celebrity interviews from the cricket world. Shows like Stats Guru and Paaji on the Beach, are also being planned, where-in the former will feature regular updates on the outstanding statistics of the world cup and the latter intends to give an entertaining view of what’s happening outside the cricket ground. Similarly, many other entertaining shows are also lined up for the event.

In a bid to carry forward the cricket world cup fever on to the streets, the channel has arranged a thematically branded float taking the message of World Cup fever to the streets across the cities of Mumbai, Delhi, Bangalore and Chennai.

Tags: e4m

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