Top Story


Home >> Media - Radio >> Article

Radio One launches new morning show ‘Detective Fataafat’

Font Size   16
Radio One launches new morning show ‘Detective Fataafat’

Having sleepless nights over why your partner stood you up last Saturday for his ‘all smelly and all loser’ college mates? Or about that whiff of perfume that you vaguely smelt when both of you went for that long drive? You can now relax and just call Radio One’s ‘Detective Fataafat’, hosted by RJ Prithvi to find out the truth.

Radio One has announced the launch of its latest innovative show, ‘Detective Fataafat, which promises real life drama with a tinge of humour. A team of Radio Sherlocks will uncover the big story that one has just missed. They will cajole, sing, dance and even cry to fetch you the truth.

Radio One’s team of Sherlock Jockeys, trained in the art of ‘On Air grilling’ will sift through the rubble for evidence and package it in vapour-tight containers.

‘Detective Fataafat’ is on air during the ‘Breakfast Show’ everyday between 8.20 am and 9 am.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking