Radio One FM 94.3 kicks off in Bangalore from August 1, 2006 as a local station. The FM station would be the first to offer a mix of Kannada and Hindi music, with the entire programming package celebrating the spirit of young Bangalore with Kannada roots.
“We are very excited with our launch in Bangalore as we believe we are the first private FM station targeted at the majority local population. Given the huge potential gap and the latent need of the market, we are very confident of a leadership position in Bangalore,” said Rajesh Tahil, CEO, Radio One.
He further said, “Radio One has been testing its signal in Bangalore for over two weeks now and has already caught the imagination of the city. We have already started receiving over 1,000 responses a day over SMS, email and on the phone. Listeners have welcomed this radio station with a lot of enthusiasm.”
“Radio One has advertisers on board from Day 1 of its launch. Clients like Hindustan Levers, Purvankara Builders and Coke have reposed great faith in the station on the basis of our product offering. We have already signed up over 10 clients,” informed Tahil.
Much like the hit music that the station would play, Radio One’s RJs have been carefully handpicked after an exhaustive RJ hunt. “Each of them epitomises what the station is all about, having deep roots with the local culture and with their city, and at the same time well versed with Bollywood. All of them are trilingual and can speak Kannada, English and Hindi. They will, in turn, give the young Banglorean their daily dose of non-stop entertainment with popular Bollywood and Kannada songs,” Tahil added.
Radio One is a Mid-Day Multimedia and BBC Worldwide venture. The company has licenses to operate seven FM stations across India – Mumbai, Delhi, Chennai, Bangalore, Kolkata, Ahmedabad and Pune. The first of the stations to be launched was Mumbai in early June. Stations in Delhi and Chennai will be launched over the next few months followed by Pune, Kolkata and Ahmedabad.