After the launch of Radio One FM’s new marketing campaign ‘Masti Fataafat’ in Mumbai and Delhi, the campaign has now been launched in Bangalore. With its new programming, the station aims to serve its listeners with their choice of entertainment every 20 minutes.
Shyju Varkhey, Station Head-Bangalore, Radio One, said, “We figured that various people listen to radio in varied ways, but the common thread is that they all want entertainment, and they want it quick. That is the reason we proposed ‘Masti Fatafat’. Going further, listeners also want specific programming inputs like humour, genre-based classic shows, and infotainment, and hence ‘Masti Fatafat’.”
In a quest for the same, Radio One conducted an extensive survey among listeners in Bangalore, Chennai, Mumbai and New Delhi, and found some interesting facts related to listening habits of people. The survey has shown that, on an average, a listener stays tuned in to a station for about 20 minutes. A whopping 40 per cent of listeners stated that they switched to another station after 20 minutes. Another aspect of the survey showed that apart from good music, listeners like to have regular doses of humour and infotainment.
While the basic programmes like ‘Top 30’, ‘Vivid Nights’ and others continue to be the same, each hour is split into three segments of 20 minutes each. Each segment of ‘Masti Fatafat’ will have humour elements like ‘Lallan Talkies’ and ‘Ehsaan Faramosh’ in Mumbai and Delhi, to ‘Rajni Saar’, ‘Khatri Manja’ and ‘Chamarajpet Charles’ in Bangalore. The Bangalore station will also play hit Bollywood and Kannada songs, as also conduct exciting contests to be won.