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Radio One elevates leadership team, announces rate hike of 25 per cent

05-January-2016
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Radio One elevates leadership team, announces rate hike of 25 per cent

94.3 Radio One, the radio brand of Next Radio Ltd,  has made a number of high profile changes to its leadership team. The radio operator has also announced a rate increase of 25 per cent across its 7 markets, namely Mumbai, Delhi, Kolkata, Chennai, Pune, Bangalore and Ahmedabad. The rate increase will come into effect from February 1, 2016.

The leadership changes announced include Saurabh Sehgal, who has been elevated to COO of Operations.  Shyju Varkey has been elevated to COO for Strategy & New Revenue, Anil Machado to Chief Content & Talent Officer, Debojit Saha to Chief Innovation Officer and Sabina Sanghvi to Business Cluster Director Pune, Kolkatta, Chennai & Ahmedabad. Hrishikesh Kannan has also been elevated to National host/producer training Director.

Speaking on these developments, Vineet Singh Hukmani MD & CEO of Radio One said, “We are so pleased to elevate the enablers and drivers of our business who will lead our company through the next phase of radio. Additionally, we are also bullish about new hiring across key departments in large revenue cities which we have begun in full swing. We owe this confidence to our audience engagement based differentiated model which is showing good growth traction. Our cost control both at an operations level and the fact that we did not strategically bid for expensive licenses in the auctions held earlier makes our P&L model very attractive and unique”

Speaking about the rate increase, he added, “The 25 per cent increase is because we have invested heavily into creating differentiated programs across all our cities that get very high engagement for upscale listeners and therefore for the advertiser, both on air and on social media. Furthermore, we are running full on spot inventory and in order to create a good balance for listeners we have no choice but to raise rates. Most large clients and agencies are aware of the high engagement value we bring and have encouraged us to improve value and price thereby reducing on air clutter for listeners. We thank them for their constant support for our differentiated play.”

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