Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

TODAY´S NEWS

Radio One, CommuteEasy partner to promote car pooling in Bangalore

Radio One, CommuteEasy partner to promote car pooling in Bangalore

Author | exchange4media Bangalore Bureau | Saturday, Nov 29,2008 6:50 AM

A+
AA
A-
Radio One, CommuteEasy partner to promote car pooling in Bangalore

With a view to finding a solution to the bad traffic situation in Bangalore, Radio One and CommuteEasy in partnership with Bangalore Traffic Police have launched a public service initiative called ‘Lets Pool In’. This car pooling initiative aims to help Bangaloreans commute safe and fast.

Elaborating on the initiative, Shyju Varkey, Station Head, Radio One, Bangalore, said, “Enough has been said about things going wrong in Bangalore. We think it is time to stop talking and start acting. Traffic congestion is not a problem that can be addressed indefinitely by building more roads or adding more lanes. We need transportation alternatives that will reduce the number of cars on the city roads. Fewer cars mean lower emissions, also less carbon footprints. If everyone left their car behind for at least one trip each week, traffic jams would be a thing of past in the city. We want Bangaloreans to know that small individual changes can make a huge difference.”

For this initiative, Radio One has partnered with CommuteEasy, a website where one can register and search for people with common destination.

“People can register and then look for car-sharing partners at ww.commuteeasy.com, say, within a one kilometre radius, and also match their work timings and route. Depending on whether one has a car or not, one can offer a ride or accept a ride,” said Vipul Kasera of Commute Easy, explaining the concept.

“The commuters can either use the same car-sharing pool or use different car pools depending on their work timings,” he added.

Praveen Sood, Additional CP (Traffic), Bangalore Traffic Police, said, “Bangalore City is getting choked by increasing number of vehicles year after year. We have already reached a figure of 32 lakh in a population of 60 lakh as against Mumbai, which has only 18 lakh vehicles in a population of 1.2 crore. No doubt, the reason for this abnormally large number of private vehicles is the absence of adequate and efficient public transport system; however, we can reduce our agony by encouraging initiatives like car-pooling.”

CommuteEasy is a non-profit pooling initiative that was launched on September 12, 2006. It currently has a base of over 5,500 active poolers and over 12,000 requests have been exchanged through the service so far. It employs advanced search techniques along with social networking to provide the most relevant results. Users can choose their level of privacy and preferred mode of pooling.

CommuteEasy now sets up custom carpooling solutions for corporates, schools and residential complexes to facilitate internal pooling. It was recently rated as India’s leading carpooling network by CNBC.

Tags: e4m

Write A Comment