Radio One, a Mid-Day Multimedia and BBC Worldwide venture, is slated to launch in Chennai in November this year. The channel has appointed John Vijay as Programming Director. Radio One has bagged seven licenses in the Phase II of FM expansion and has already launched its FM stations in Mumbai, Delhi and Bangalore. The FM channel is expected to become operational in Kolkata, Ahmedabad and Pune shortly.
Meanwhile, Radio One Chennai has made two key appointments. L V Navaneeth has been appointed as Station Head at Radio One, Chennai. He moves from The Hindu, Chennai after spending eight years there as GM, Marketing. The second appointment is that of John Vijay as Content Head.
Much like the hit music that the station would play, Radio One’s RJs have been carefully handpicked after an exhaustive RJ hunt. The channel already has 11 young and vibrant RJs on board. The channel hopes to give the young Chennaiates their daily dose of non-stop entertainment and educative programming content. The FM station has been positioned as a young, fun and local station offering ‘hit’ Tamil film music.
Speaking about his new assignment, John Vijay said, “My job is to make the radio station stand out from the crowd. We want to create a programming content that would be different from all the existing FM stations in Chennai and, therefore, we have some fresh RJs on board.”
Vijay began his career with Apt TV Production House. He is the brain behind Channel [v]’s Simply South and Vai Raja Vai, a game show on Vijay TV. He also designed and promoted Ilayaraja’s popular album ‘Thiruvasagam’. Vijay has also donned bad boy roles in a couple of Tamil movies, in fact one of them – ‘Talaimagan’ – is slated for a Diwali release.
Commenting on his new assignment, Navaneeth said, “I am looking forward to working with a team of young people and making the radio station a profitable one. I have worked with The Hindu for more than eight years and now wanted to explore something new. Radio is an emerging medium and, therefore, I decided to join Radio One.”
Radio One strengthens top brass in Delhi, Bangalore and Chennai