Top Story

e4m_logo.png

Home >> Media - Radio >> Article

Radio One Chennai bats for Dhoni and his IPL Chennai Super Kings

21-April-2008
Font Size   16
Share
Radio One Chennai bats for Dhoni and his IPL Chennai Super Kings

The DLF LPL Tournament got off to a spectacular start in Bangalore on April 18, and while the action on the ground is heating up, media partners of the various Indian Premier League (IPL) teams are busy whipping up some frenzy on air. Dhoni and his Chennai Super Kings routed out Team Mohali in their opening IPL match, and Radio One couldn’t be happier.

India Cements Ltd, owner of the Chennai IPL franchise, has chosen Radio One Chennai as its radio partner. The FM station has taken up the mantle of being the team’s chief cheerleader and has lined up some interesting and innovative content around the Chennai Super Kings team, including a cheering campaign by celebrities and listeners, special IPL capsules from BBC, cricket quizzes, besides free match tickets and merchandise through various contests.

During the duration of the Tournament, ‘BBC Fun n Games’, an audio sports magazine produced by BBC exclusively for Radio One and aired once every hour on Fridays, would feature the highlights and sidelights of all the action. Radio One is also creating a special humour segment titled ‘Umpire Ballaiah’, a funny take on the entertainment on display apart from producing IPL special episodes of its popular interspatial ‘Radio One Xtra Innings’.

Commenting on the association with Chennai Super Kings, LV Navaneeth, Station Head, Radio One, said, “Radio One is a cricket crazy station and known for its innovative programming around cricket. The inaugural edition offers Radio One Chennai an opportunity to cheer for our team, the Chennai Super Kings, while offering entertaining and engaging programming to our listeners. We are extremely proud that India Cements Ltd, owner of Chennai Super Kings, decided to choose Radio One as a partner for the team and we will ensure all of Chennai cheers its lungs out for Dhoni and his boys.”

Vineet Singh Hukmani, CEO, Radio One, said, “We had planned our annual cricket calendar well in advance under the Radio One Cricket League umbrella idea and we have already signed up sponsors for the same. Under the overall Cricket League idea, IPL forms an interesting chapter and we look forward to partnering India’s most exciting team led by one of India’s most successful players, MS Dhoni. Our listeners can look forward to a great year of cricket on Radio One.”

Also read:

Fever FM sends out the war cry for IPL’s Delhi Dare Devils

Radio Mirchi throws its weight behind IPL’s Delhi Dare Devils

Red FM bats for IPL’s Mumbai Indians

Tags

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The awards which saw over 816 entries were adjudged by a distinguished jury of around 211 industry leaders through intensive judging sessions across the country

22feet Tribal Worldwide to handle digital marketing while DDB MudraMax to handle on-ground promotions, venue management and logistics management

While market charges access fee to provide HD channels, DishTV will now give the access to popular HD channels to all subscribers