The DLF LPL Tournament got off to a spectacular start in Bangalore on April 18, and while the action on the ground is heating up, media partners of the various Indian Premier League (IPL) teams are busy whipping up some frenzy on air. Dhoni and his Chennai Super Kings routed out Team Mohali in their opening IPL match, and Radio One couldn’t be happier.
India Cements Ltd, owner of the Chennai IPL franchise, has chosen Radio One Chennai as its radio partner. The FM station has taken up the mantle of being the team’s chief cheerleader and has lined up some interesting and innovative content around the Chennai Super Kings team, including a cheering campaign by celebrities and listeners, special IPL capsules from BBC, cricket quizzes, besides free match tickets and merchandise through various contests.
During the duration of the Tournament, ‘BBC Fun n Games’, an audio sports magazine produced by BBC exclusively for Radio One and aired once every hour on Fridays, would feature the highlights and sidelights of all the action. Radio One is also creating a special humour segment titled ‘Umpire Ballaiah’, a funny take on the entertainment on display apart from producing IPL special episodes of its popular interspatial ‘Radio One Xtra Innings’.
Commenting on the association with Chennai Super Kings, LV Navaneeth, Station Head, Radio One, said, “Radio One is a cricket crazy station and known for its innovative programming around cricket. The inaugural edition offers Radio One Chennai an opportunity to cheer for our team, the Chennai Super Kings, while offering entertaining and engaging programming to our listeners. We are extremely proud that India Cements Ltd, owner of Chennai Super Kings, decided to choose Radio One as a partner for the team and we will ensure all of Chennai cheers its lungs out for Dhoni and his boys.”
Vineet Singh Hukmani, CEO, Radio One, said, “We had planned our annual cricket calendar well in advance under the Radio One Cricket League umbrella idea and we have already signed up sponsors for the same. Under the overall Cricket League idea, IPL forms an interesting chapter and we look forward to partnering India’s most exciting team led by one of India’s most successful players, MS Dhoni. Our listeners can look forward to a great year of cricket on Radio One.”
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