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Radio One banks out to woo BPO staff and home buyers in the New Year

Radio One banks out to woo BPO staff and home buyers in the New Year

Author | exchange4media Mumbai Bureau | Saturday, Jan 06,2007 8:48 AM

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Radio One banks out to woo BPO staff and home buyers in the New Year

Radio One, which just completed three months in Delhi, has announced the launch of two new shows – ‘BPO Nites’ and ‘Kahani Ghar Ghar Ki’. As the name suggests, ‘BPO Nites’, is primarily targeted at the BPO audience and is aired from midnight to 5 am. ‘Kahani Ghar Ghar Ki’ is designed for the home buyer, who is in search for that ‘perfect home’.

According to Murali Muktapuram, Station Head, Delhi, “‘BPO Nites’ is specially designed for the BPO sector, which is all alive and happening during that hour of the night.” The show will feature content which a BPO listener wants – from the day’s update on whatever happened in the city, to song requests to discussions on BPO life and their workplace to Bollywood contests and health and exercise tips.

Meanwhile, ‘Kahani Ghar Ghar ki’ is being designed as an exhaustive real estate guide for the listener as well as the advertiser. The show will feature all possible information on real estate as well as on topics ranging from home décor and redesigning interiors to applying for home loans.

Elaborating on ‘Kahani Ghar Ghar ki’, Muktapuram said, “A common man would look at different places before buying a house. It is a new initiative from the station and the show is also interactive. As a result, listeners can chat with builders and get all the information required before buying their properties.”

“Radio One has not only managed to gratify the listeners of Delhi by doing things which are ‘hatke’, but at the same time also deliver customised solutions to match client needs,” an official communiqué stated.

Tags: e4m

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