Radio One is seeing some action on the people and programming front. The FM player has appointed Raj Gopal Iyer as Station Head, West, where he will be looking after the Mumbai station. Prior to joining Radio One, Iyer was heading Big FM’s NTR business nationally.
Radio One has also launched a three-week contest, Mumbai ki Awaaz Ka Raaz, from May 5 where listeners are asked to identify the secret sounds of the metro. The contest is being heavily promoted on air, in print, through outdoor media and direct advertising.
Vineet Singh Hukmani, CEO, Radio One, said, “This dual strategy has not only helped Radio One grow but has also attracted new talent in all the cities.”
“Mumbai is a very important market for Radio One, especially since it is our flagship station. We are delighted to have Raj on board, because he really understands the business and programming aspects well. We are looking forward to making the station even more exciting with him in the lead,” Hukmani added.
Mumbai Ki Awaaz ka Raaz is being aired on Radio One’s ‘Good Morning Mumbai’ and ‘Horn OK Please’ shows. As part of the contest, unusual sounds of Mumbai will be recorded and played on air once every hour – for instance sounds of the Aarti at the Siddhivinayak Temple, the Mount Mary Church Bell, a BEST bus horn, or a cold drink vendor using a bottle opener. The RJ would then invite callers to call up the station at 20-minute intervals and identify the sounds. One of these callers would be randomly selected to be on air every hour and get to guess what the sound is and where it is from.
Commenting on the new contest, Iyer said, “Mumbai and life in Mumbai are big connecting points between our programmers and audiences. That’s the inspiration behind this property ‘Mumbai Ki Awaaz Ka Raaz’. The contest challenges our listeners to identify the sounds we have captured and reveal how much they really listen to the city, in a fun, always-rewarding and very entertaining way.”