Radio Netherlands Worldwide (RNW), a multilingual multimedia broadcasting organisation based in the Netherlands, has entered into a strategic partnership with Web18, the Internet and mobile arm of Network 18. The website publishes RNW’s international news on the homepage of In.com. This apart, RNW players with live radio and music programmes are now available online. This is said to be the first extensive deal by Radio Netherlands, and through In.com, RNW aims to showcase its live news on audio as well as on text.
Speaking to exchange4media, Amitabh Srivastava, Country Manager India, Radio Netherlands Worldwide, said, “This partnership for Radio Netherlands means that we are also available in the Internet broadband sphere, which is great, because we are a radio station and if we are getting our radio station on the Internet, then it’s certainly a bigger exposure for us. The idea would be to get to the next level and attract other initiatives in the new media and see how our radio station’s content can be showcased on various platforms.”
In a prepared statement, Jan Hoek, Director-General, RNW, said, “We want to strengthen our position as one of the five most influential international broadcasters in the world. One of the means to sustain that position is through investing in new digital technologies. This partnership in India is a big step for RNW as it gives us access to the country's enormous and important online market.”
Lakshmi Narsimhan, CEO, Web18, said, “In.com has always attempted to break new ground, and innovations are our forte. We at Web18 are extremely enthused with the collaborative initiative being launched with RNW.
We hope this partnership will further the cross-cultural understanding among the music enthusiasts from both countries while strengthening media ties on a more global level.”