Radio Netherlands Worldwide in content tie-up with Radio Misty

Radio Netherlands Worldwide in content tie-up with Radio Misty

Author | exchange4media News Service | Saturday, Aug 02,2008 9:14 AM

Radio Netherlands Worldwide in content tie-up with Radio Misty

Radio Netherlands Worldwide (RNW), the international public broadcaster from the Netherlands, has established a partnership with Radio Misty. As part of this partnership, Radio Misty would air a variety of RNW music programmes ranging from European pop charts to classical, jazz and world music as well as RNW radio books.

With this, RNW seeks to further expand its activities in India.

Radio Misty is the FM station for North Bengal and Sikkim and has a reach of 80 km. The station seeks to connect the local people with more interactive and innovative shows. “This meets the goals of RNW as well, because we aim at multicultural interaction between different (local) peoples and cultures in the world. One way of doing this is through programmes that interest listeners internationally,” said Jan Hoek, RNW’s Director General.

He further said that the new partnership marked the start of reaching a new public via radio stations in India.

Amitabh Srivastava, RNW Country Manager for India, said, “This partnership is our entry into Indian airspace through radio affiliation and getting the clear message that ‘RNW has arrived in India’. After getting more then 3,000 partners globally, we hope more dynamic Indian stations like Misty will be benefiting with informative and entertaining programming through us.”

Radio Misty CEO Nishant Mittal said, “It is great that we are the first FM station in India to partner with Radio Netherlands Worldwide. We hope this new venture between Radio Misty and RNW will open a new chapter. It will bring a lot of innovative programmes to people of North Bengal and Sikkim. We look forward to share new ideas in programming.”

Also read:

Radio Netherlands Worldwide expands activities in India; appoints Amitabh Srivastava as Country Head

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