After a long-term presence in India with short wave and satellite radio broadcasts, Radio Netherlands Worldwide (RNW) now aims to expand its activities in India. Keeping in mind the rapid growth of the number of FM stations and multimedia platforms in India, Radio Netherlands has now decided to establish mutually beneficial partnerships with Indian media organisations.
As part of this expansion process, Radio Netherlands has appointed Amitabh Srivastava as Country Representative, India. Srivastava, an entrepreneur, has been working with various broadcasters for the last one and a half years.
Srivastava said, “I am excited about this assignment and would work hard towards establishing RNW’s expertise and creditability in the radio market in India. I would also like to experiment with growing multimedia options with our offerings.”
He has worked with some of the top media brands like Times TV, MTV, BBC, TV Today and Walt Disney. Srivastava has worked in Walt Disney Television International (India) as Director-Affiliate Relations for Disney Channel and Toon Disney for two years. He has headed both the distribution and the marketing departments for BBC and Walt Disney in South Asia. Srivastava has worked as General Manager-Network Development in Aaj Tak for six years. Over the past 17 years he has worked in the senior management cadre and has been active in the TV, cable and satellite industry, handling ground distribution system for several broadcasters in India and Asia.
RNW is the Dutch international public service broadcaster. It keeps millions of people informed about developments in the Netherlands, Europe and the world via radio, television and the Internet. RNW, which is available in 10 languages, is considered to be an independent, unbiased and reliable source of news worldwide.
The Dutch radio player has offices around the world, including Brussels, Benin, Curacao, Costa Rica, Jakarta and New York. It currently has partnerships with more than 3,000 media organizations, including USA National Public Radio, CBC in Canada, ABC in Australia and hundreds of local FM stations in Africa, North America, Latin America and Indonesia.
Radio Netherlands exploring Indian radio market to provide content to broadcasters