Radio Misty, the FM station in North Bengal and Sikkim, is donning a new look and feel from this Independence Day. The FM station is using both on-air and on ground extensively as a promotional tool to spread the awareness of the revamp. Apart from this, RJs will also talk about this change on air, plus local TV networks and hoardings have been used to create a buzz around this change.
Radio Misty will be also introducing new shows such as ‘Aap ki Mehfil’, which will go on air on Sunday evening. Hosted by a popular RJ, the programme will play old and new songs. Besides this, there will be a special one-hour show called ‘Shaam e Ghazal’. Radio Misty claims to be the only FM station in this region to play music in Hindi, Bengali, English, Nepali and Bhojpuri languages.
Nishant Mittal, CEO, Radio Misty, said, “We have always strived to give our listeners the very best in radio entertainment, and in turn we have been rewarded with their loyalty. It is our constant endeavour to create the best on-air programming and content for our listeners, which has enabled us to introduce such a unique concept, which has been never done by any other FM station. We are the only FM station in this region with a 24-hour live format. We do regular surveys with listeners and on the basis of their feedbacks, change the shows and music content. Radio Misty is the station for the listeners and we always create shows on their advice and feedback.”
Beginning from this Independence Day Radio Misty will have a fresh feel and look in all its shows. The FM station is said to promote its new look both on air and on ground through promos to mark the change. Apart from this Radio Jockey’s also talk about this change on air. Local TV networks and hoardings were also used to make buzz around this change.