Top Story


Home >> Media - Radio >> Article

Radio Misty sports a new look and feel from today

Font Size   16
Radio Misty sports a new look and feel from today

Radio Misty, the FM station in North Bengal and Sikkim, is donning a new look and feel from this Independence Day. The FM station is using both on-air and on ground extensively as a promotional tool to spread the awareness of the revamp. Apart from this, RJs will also talk about this change on air, plus local TV networks and hoardings have been used to create a buzz around this change.

Radio Misty will be also introducing new shows such as ‘Aap ki Mehfil’, which will go on air on Sunday evening. Hosted by a popular RJ, the programme will play old and new songs. Besides this, there will be a special one-hour show called ‘Shaam e Ghazal’. Radio Misty claims to be the only FM station in this region to play music in Hindi, Bengali, English, Nepali and Bhojpuri languages.

Nishant Mittal, CEO, Radio Misty, said, “We have always strived to give our listeners the very best in radio entertainment, and in turn we have been rewarded with their loyalty. It is our constant endeavour to create the best on-air programming and content for our listeners, which has enabled us to introduce such a unique concept, which has been never done by any other FM station. We are the only FM station in this region with a 24-hour live format. We do regular surveys with listeners and on the basis of their feedbacks, change the shows and music content. Radio Misty is the station for the listeners and we always create shows on their advice and feedback.”

Beginning from this Independence Day Radio Misty will have a fresh feel and look in all its shows. The FM station is said to promote its new look both on air and on ground through promos to mark the change. Apart from this Radio Jockey’s also talk about this change on air. Local TV networks and hoardings were also used to make buzz around this change.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

The campaign has urged all women to go for an early detection of breast cancer.

The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the adhesive power of the banner is so strong, that even the characters in the ads ca...

Conceptualized and executed by GREY Group, the latest campaign for ENO demonstrates how the sudden onset of acidity can not only disrupt an otherwise fun moment, but has the potential to derail the ce...