FM radio players are following the footsteps of print media of having an ombudsman to handle complaints and finding mutually satisfactory solutions. In line with this development, Radio Misty has appointed GS Hora, Chairman of the Confederation of Indian Industries (CII), North Bengal Chapter, as Ombudsman.
Listeners and advertisers of Radio Misty can now approach Hora for their feedback and suggestions and get their issues addressed. Radio Misty has stations at Siliguri in West Bengal and Gangtok in Sikkim.
Hora, who will be offering solutions and addressing the concerns of Radio Misty’s customers and advertisers, is a leading name in the region in the field of business, art, culture and education. He was District Governor of Lions International, and is Honorary Lecturer in the Law Department of North Bengal University. Besides this, he is the Chairman of Gyan Jyoti College and Institute of Chartered Accountants of India at Siliguri. Listeners can contact him through e-mail id firstname.lastname@example.org.
The appointment of an Ombudsman is aimed at making radio an easily accessible, customer friendly and serious medium. Speaking on this move, Dilip Dugar, Vice-President, Radio Misty, said, “With this step, we are making radio a more serious medium. Any issue or complaint about the FM station can directly be discussed with our Ombudsman. This is for both listeners and advertisers, and it will definitely increase the effectiveness of radio.”
Commenting on the future plans of Radio Misty, Dugar said that once the copyright and music royalty issues were solved, they would expand the range of their radio stations in the West Bengal region. Radio Misty is a two-year old company and has two stations, which play songs in Hindi, Nepali, Bengali, English and Bhojpuri languages.
Meanwhile, it may be recalled that My FM had brought in the concept of Ombudsman for radio advertising in December 2009, when it appointed brand consultant Giraj Sharma from the well-known brand advisors BehindTheMoon Consultants as Ombudsman. He can be contacted through e-mail at email@example.com.
In a press noted issued at that time, My FM had said that the initiative was a first of its kind in the industry and was aimed at making radio an easily accessible and customer-friendly medium and to help interface between radio and its consumers and customers.
My FM had taken this initiative keeping in mind the need to strengthen the credibility, satisfaction and faith in the radio medium. The appointment of an Ombudsman was a step in the direction of resolving the factors that were keeping the medium under-utilised. Through this initiative, My FM was providing a platform where the issues and concerns related to the medium could be addressed and solutions arrived at to increase the effectiveness of radio.
In a prepared statement, Harrish M Bhatia, COO, 94.3 My FM Synergy Media Entertainment Ltd, had said, “94.3 My FM has been making sustained efforts in improving the station as well as the radio medium by undertaking several researches and studies. It has been a dedicated aim to bring a more planned and sustained evolution of the industry and the appointment of Giraj Sharma as an Ombudsman is another step in this direction. We are quite optimistic that this initiative of ours will bring in positive development within the industry and that our clients will appreciate this effort. This is the first time such a service will be available in the Indian radio market.”
As the Ombudsman, Sharma offers solutions and addresses the concerns of My FM’s customers and consumers. His services are available to listeners as well as corporate and retail advertisers.