Top Story


Home >> Media - Radio >> Article

Radio Mirchi to air on common 98.3 frequency across Bangalore, Jaipur, Hyderabad

Font Size   16
Radio Mirchi to air on common 98.3 frequency across Bangalore, Jaipur, Hyderabad

Radio Mirchi listeners now have all the more reason to be “khush” as the popular FM station will now be available on a common frequency – 98.3 FM – across Bangalore, Jaipur and Hyderabad with effect from August 1, 2006. The station is already available on the 98.3 frequency across Delhi, Mumbai, Kolkata and Chennai. Earlier this year, private FM operators had made a presentation to the I&B Ministry seeking permission to switch over to a common frequency, per operator, across markets.

According to A P Parigi, Managing Director and CEO, Entertainment Network (India) Ltd (ENIL), “Operating from a common frequency will provide us with the benefit of building the brand in a consistent manner and help make our communication more effective across cities. Moreover, listeners frequently on the move, too, can get their daily dose of Radio Mirchi while traveling inter city (between Bangalore, Chennai, Hyderabad, Delhi, Mumbai, Chennai and Kolkata).”

Radio Mirchi was earlier operational on 95 FM in Hyderabad, 93.3 FM in Bangalore and 105 FM in Jaipur.


We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The awards which saw over 816 entries were adjudged by a distinguished jury of around 211 industry leaders through intensive judging sessions across the country

22feet Tribal Worldwide to handle digital marketing while DDB MudraMax to handle on-ground promotions, venue management and logistics management

While market charges access fee to provide HD channels, DishTV will now give the access to popular HD channels to all subscribers