Top Story


Home >> Media - Radio >> Article

Radio Mirchi to air on common 98.3 frequency across Bangalore, Jaipur, Hyderabad

Font Size   16
Radio Mirchi to air on common 98.3 frequency across Bangalore, Jaipur, Hyderabad

Radio Mirchi listeners now have all the more reason to be “khush” as the popular FM station will now be available on a common frequency – 98.3 FM – across Bangalore, Jaipur and Hyderabad with effect from August 1, 2006. The station is already available on the 98.3 frequency across Delhi, Mumbai, Kolkata and Chennai. Earlier this year, private FM operators had made a presentation to the I&B Ministry seeking permission to switch over to a common frequency, per operator, across markets.

According to A P Parigi, Managing Director and CEO, Entertainment Network (India) Ltd (ENIL), “Operating from a common frequency will provide us with the benefit of building the brand in a consistent manner and help make our communication more effective across cities. Moreover, listeners frequently on the move, too, can get their daily dose of Radio Mirchi while traveling inter city (between Bangalore, Chennai, Hyderabad, Delhi, Mumbai, Chennai and Kolkata).”

Radio Mirchi was earlier operational on 95 FM in Hyderabad, 93.3 FM in Bangalore and 105 FM in Jaipur.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO