Radio Mirchi listeners now have all the more reason to be “khush” as the popular FM station will now be available on a common frequency – 98.3 FM – across Bangalore, Jaipur and Hyderabad with effect from August 1, 2006. The station is already available on the 98.3 frequency across Delhi, Mumbai, Kolkata and Chennai. Earlier this year, private FM operators had made a presentation to the I&B Ministry seeking permission to switch over to a common frequency, per operator, across markets.
According to A P Parigi, Managing Director and CEO, Entertainment Network (India) Ltd (ENIL), “Operating from a common frequency will provide us with the benefit of building the brand in a consistent manner and help make our communication more effective across cities. Moreover, listeners frequently on the move, too, can get their daily dose of Radio Mirchi while traveling inter city (between Bangalore, Chennai, Hyderabad, Delhi, Mumbai, Chennai and Kolkata).”
Radio Mirchi was earlier operational on 95 FM in Hyderabad, 93.3 FM in Bangalore and 105 FM in Jaipur.