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Radio Mirchi throws its weight behind IPL’s Delhi Dare Devils

Radio Mirchi throws its weight behind IPL’s Delhi Dare Devils

Author | exchange4media News Service | Thursday, Apr 17,2008 8:53 AM

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Radio Mirchi throws its weight behind IPL’s Delhi Dare Devils

With just one day left for the IPL Twenty20 Tournament to begin, activities around the cricket extravaganza have gathered steam. After Bollywood stars, now FM radio players too are pitching in for various IPL teams. After the muscle power of Akshay Kumar, Delhi Dare Devils has now found a radio ally in Radio Mirchi.

As part of the promotional initiatives, Australian bowler Glen McGrath and Sri Lankan all-rounder Farveez Maharoof along with RJ Safia are appealing to Radio Mirchi listeners to support the Delhi Dare Devils team. McGrath and Maharoof would also reply to listeners’ queries on Radio Mirchi and share all the exciting elements of the matches.

The FM station has even created a special on air character called D2 (Ditto), who would be giving his own brand of advice and strategies to adopt to Team Delhi. This apart, several contests have been lined up for Mirchi listeners to keep them ‘khush’ during the Tournament.

Speaking on the association, Srinivasa Shenoy, Cluster Head, Radio Mirchi, Delhi, said, “Radio Mirchi’s association with the Delhi Dare Devils team is yet another commemoration of the country’s favourite game – Cricket. It is also a way through which we not only connect with our listeners, but also join hands with cricket lovers across the country. We understand the passion that Indians have for cricket and are happy that such renowned international cricketers have joined hands with us to wish the Delhi Dare Devils team all the best.”

Tags: e4m

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