Radio Mirchi swept the 33rd RAPA Awards with 13 awards. The Awards are organised by the Radio and Television Advertising Practitioners’ Association of India Ltd (RAPA). This year, over 87 winners were announced across all categories, which includes the RAPA Special Awards Trophy. This year’s RAPA Awards saw increase participation of radio stations from all over the country cutting across language barriers. The Awards were given away at a well-attended ceremony in Mumbai on May 13.
Radio Mirchi’s won awards in various categories like Best Radio Jockey – Female and Male, Radio Mirchi Chennai and Jaipur stations won the Best Radio Jingle awards in their respective languages. Mirchi also won awards for Best Radio Promo in Gujarati, Telugu and Bengali languages. Radio Mirchi Mumbai won the Best Movie Trailor (Film) Hindi award, while Mirchi Chennai won the Best Movie Trailor (Film) Tamil award. Mirchi Bangalore bagged the award for Best Humour Based Sponsored Programme in Kannada language. Radio Mirchi Delhi bagged the RAPA Pandit Vinod Sharma Award for Best Copywriter for the Lead India Rajniti campaign. Mirchi Delhi also bagged the Award for Best Scripts for Republic Day Jhankis, while Mirchi’s Sunil Grover bagged the Award for Best Voice.
Big FM won seven awards – mainly for Radio Jingles in Assamese, Bengali and Kannada languages for where Big FM Guwahati, Mumbai, and Bangalore stations, respectively. Big FM Guwahati also won the award for Technical Excellence in Radio Assamese, Matinee Moza and Sound Recordist as well as for Jingle singing, while Big FM Mumbai won the Public Service Spot and Matrimonial advertisement.
Red FM bagged five awards – Radio Jingle Hindi – Prayaas; Radio Sponsored Programme (Humour) Hindi – Red FM Profile (Shendi); Radio Programme Channel Produced – Hindi - Mumbai Local – Mantra; Radio Jockey Male (Hindi) – Nitin (Delhi); and RAPA DS Mittal Trophy Campaign of the Year on Radio – Kavi Ki Kalpana.
Radio One, too, won five awards – Best Radio Programme was given to popular show Flashback, which is hosted by Hrishikesh Kannan; Best Female RJ Hindi for the show Good Morning Mumbai, Radio One Mumbai’s flagship show hosted by RJ Tarana along with Jaggu; Radio One Delhi won the award for Best Hindi Radio Promo; Radio One Bangalore won the award for Best Radio Programme produced in Kannada - Birthday Day Bakra; Radio One Chennai won the award for Best English Spot. The promo spot was created for the Ad Club of Chennai to promote their football tournament.
Radio City and Fever FM, however, missed the bus as far as awards were concerned.