Radio Mirchi has partnered with ICC T-20 World Cup 2016 to provide the exclusive Live Score Updates on radio.
The radio station has lined up a slew of programming and marketing initiatives. It has launched yet another interesting radio campaign called ‘Cup Wapsi!’
As the official Live Updates Partner to ICC World Twenty20 2016, Radio Mirchi will broadcast match-related updates for its listeners on the go. It will also run contests and selected winners will get tickets for the Grand Finale! Some lucky listeners can even get clicked with the trophy during Radio Mirchi’s four-city trophy tour!
Speaking about this partnership, Mahesh Shetty, COO, Radio Mirchi said, “We are truly excited about the partnership we have forged with Channel 2 and ICC for the T-20 World Cup. It has always been our endeavor to give our listeners unique experiences and this association will help us deliver World Cup excitement in a very Mirchidaar manner. In addition to match updates, we have some really exciting promotions lined up which will not only interest our listeners, but also provide value to the sponsors who have come on board to support this initiative.”
Speaking about this partnership, Ajay Sethi, Chairman Channel 2 Group Corporation said, “We are delighted to license Radio Mirchi as official ICC T20 Live-and-Delayed Updates Partner. We will fight against piracy in India for updates – live & delayed, and misuse of rights. With the support of ICC, we will be able to stop FM stations and sponsors who use these rights illegally.”