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Radio Mirchi partners with Gaana for content sharing

Radio Mirchi partners with Gaana for content sharing

Author | exchange4media News Service | Thursday, Oct 06,2016 8:04 AM

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Radio Mirchi partners with Gaana for content sharing

Gaana, one of India's largest online music broadcasting app, is expanding its audio content by adding Mirchi Murga and Hansi Ke Phuwarey, two of Radio Mirchi's most popular humour shows.

Mirchi Murga with Naved is Radio Mirchi's most popular comedy segment, having won the best Radio Sparkler Award at the Indian Excellence in Radio Awards (ERA 2015) while Hansi Ke Phuwarey with Sud, by comedian Sunil Grover, is a popular series known for its deadpan humour. Hansi Ke Phuwarey has Sudarshan aka Sud reading out jokes from a book with the same title as the show. On Gaana, a new joke will be released every day in order to build a daily listening habit.

These two programs are now live on Gaana, and Radio Mirchi and Gaana intend to add more original content to the app soon. These offerings will also be promoted across Radio Mirchi's 44 radio stations across India.

Along with its extensive music catalogue, live radio stations and other music experiences, Gaana has been expanding its original content library with over 10 new series. With specials such as "Sit Down Comedy with Rajneesh Kapoor", or "The Asha Verdict with Asha Bhosle", Gaana's special programmes ensure that it is one of the most preferred apps for music lovers.

Prashan Agarwal, COO, Gaana, said, "Radio Mirchi's humour content is some of the best out there, and we're excited to share it with our consumer base. Gaana is becoming a home for all premium audio content, with millions of listeners starting with music, and finding more and more every day on the platform."

Prashant Pandey, MD and CEO of ENIL (Radio Mirchi), said, "Mirchi has created some very good on-air personalities and in digital media with its RJs. We are happy to have this partnership with Gaana, where Mirchi's prank calls can now be heard by our global fan base. We expect as much consumption to come from outside India as much as from India as well."

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