Radio Mirchi has been roped in as official radio partner for the Bangalore Marathon (Sunfeast World 10K Run). The FM station has been promoting the Marathon through a campaign titled ‘Run Maadi Run’. The Marathon will witness some of the world’s best sporting talents, cine stars, and fitness freaks taking part on May 18.
Radio Mirchi is also organising, what it claims to be the biggest ‘pasta party’ in Bangalore at the Get Active Expo from May 14-18, 2008. It will also host several activities urging Bangaloreans to be part of the run. Radio Mirchi plans to do a live broadcast from the expo venue on May 15-16, where RJs would interact with the listeners and also organise a Teen RJ hunt.
Rahul Balyan, Cluster Business Head-Karnataka & Kerala, Radio Mirchi, said, “Sunfeast World 10K will be a great addition to the already rich cultural landscape of Bangalore and we are happy to lend our support to this world-class event. There are many on-air innovations that we have done to create awareness about running and getting people to participate in the 10K run. This event is for everyone and is all about fun and the spirit of Bangalore, which will get the whole city together. We strongly urge everyone to turn up for the event and participate in all the fun and excitement. The entire team of Radio Mirchi is also training for the run and will be participating too.”