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Radio Mirchi Mumbai grows six packs, aims to become even hotter

Radio Mirchi Mumbai grows six packs, aims to become even hotter

Author | exchange4media Mumbai Bureau | Thursday, Apr 24,2008 8:09 AM

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Radio Mirchi Mumbai grows six packs, aims to become even hotter

It’s celebration time at Radio Mirchi Mumbai, the FM venture of Entertainment Network India Ltd (ENIL), as the station completes six years. To fortify its popularity, Radio Mirchi has come up with a host of new shows, besides revamping its existing shows.

The six years of Radio Mirchi have witnessed a number of accomplishments, from a mega contest for children ‘Destination NASA’ with actor Aamir Khan to ‘Hello Mumbai’ initiative for victims of the building collapse in Borivli to ‘Vote for the Taj’ campaign to Mirchi Mumbai Watch Brigade – the station has been very much a part of Mumbaikars’ lives.

Speaking on the occasion of Radio Mirchi Mumbai’s 6th Anniversary, Sriram Kilambi, Station Director, Radio Mirchi Mumbai, said, “It has been a memorable journey for the last six years, and I would like to extend my gratitude to the listeners for their overwhelming response. Moving forward, we will endeavour to provide our listeners with a musical retreat by continuously introducing new innovations in programming and content.”

The new look of Radio Mirchi has ‘Mirchi ka 6 pack’ with shows such as ‘Just Lose It’ with celebrity fitness trainer Rujuta Diwekar from 6 am to 7 am daily, ‘Hi Mumbai’ with Jeeturaaj from 7 am to 11 am, ‘Khoobsurat’ with Sana, ‘Total Filmy’ with Anmol, ‘Sunset Samosa’ with Neha and Tarun, and ‘Nightrogen’, the new night band live between 10 pm and 2 am.

Tags: e4m

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