Entertainment Network India Ltd promoted Radio Mirchi has migrated to a single frequency – 98.3 FM – across all its currently running 10 stations in India after it shifted to the single frequency in Ahmedabad, Indore and Pune. The FM channel had earlier this year moved to 98.3 FM frequency in Bangalore, Jaipur and Hyderabad.
Radio Mirchi was earlier operational on 98.4 FM in Indore, 93.9 FM in Pune and 91.9 FM in Ahmedabad.
Moreover, Mirchi listeners in Ahmedabad, Indore and Pune can now listen to their RJs 24x7. The radio station earlier had 18 hours of programming content in these cities. Radio Mirchi listeners in Delhi, Mumbai, Kolkata, Chennai, Bangalore, Jaipur and Hyderabad can already tune in to the station 24 hours a day.
Radio Mirchi aims to be operational in 32 cities by the end of 2007.
Radio Mirchi to air on common 98.3 frequency across Bangalore, Jaipur, Hyderabad