Top Story


Home >> Media - Radio >> Article

Radio Mirchi makes festive mood ‘hot’ with nationwide exhibitions

Font Size   16
Radio Mirchi makes festive mood ‘hot’ with nationwide exhibitions

It’s hot! Food Darbar, Dandiya Nights, Estate showcase – name it and it’s all there. Radio Mirchi is adding ‘garmi’ to the festival mood by organising various exhibitions nationwide. “The radio station is looking at meeting the consumer needs through these exhibitions and is providing avenue for the advertisers to directly interact with the customers,” says Nandan Srinath, Senior Vice President – Mirchi North.

While the Food Darbar is slotted for October-end, the Estate Showcase has been scheduled for October 22-24 at the Pragati Maidan grounds. The Food Darbar will be organised at the Garden of Five Senses, Delhi. Mirchi organised a Dandiya night in Mumbai between October 15 and 16. So would we see a Dandiya night in Delhi too? “Not this year because dandiya isn’t that hot in Delhi,” says Srinath.

Radio Mirchi’s Property Showcase seeks to provide a platform, where customers can get direct information from builders like Ansals, Eldeco, Eros, Jaipuria and Parsavnath Developers on the housing alternatives available to them. They can at the same time avail loan options on offer by SBI Home Loans.

Elaborating on the initiative, Srinath said, “Consumer-led activities have always been quite effective in brand building and promotion. After the success of Radio Mirchi property fairs in Pune and Mumbai, and the consumer exhibitions in Ahmedabad, Chennai and Delhi, Radio Mirchi is confident of reaching out to more and more listeners through the Mirchi Property Showcase, thereby increasing brand awareness and developing the category.”

Asked on the reasons for choosing the theme of real estate this time, Srinath said: “A lot of these builders have been using radio as a medium to reach out to the consumers. We felt we could provide a platform by which they would be able to directly communicate with the consumers. The number of footfalls last year has been phenomenal and we expect to experience over 25,000 footfalls during the next three days.”


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video