Have you come across two naughty faces looking at you from mischievous and witty hoardings plastered at various traffic points in Delhi? These are the faces whose captivating voices you hear every morning – RJs Ananta and Saurabh, who host ‘Hello Delhi’, a daily morning drive time show on Radio Mirchi.
The various displays read ‘Wake up and smell the madness’, ‘Yet another reason to hate mornings’, ‘We’ll ruin your mornings for no charge’ and ‘When your day starts with them, it only gets better’. These displays make certain that every mood and character is involved and they all tune in to ‘Hello Delhi’.
Speaking on the marketing initiative, Kanwarbir Singh, Station Director, Radio Mirchi Delhi, said, “The new format of the show is not only being promoted on air through innovative jingles, we have also beefed up on-ground advertisements as both of them are complimentary to each other. We are also very aggressive in our outdoor marketing operation. The show is a delightful mix of humour and satire and will certainly create a new benchmark for radio programming, making it all the more imperative for us promote it with an outdoor campaign.”
As part of its programme enhancement efforts, Radio Mirchi has launched ‘Hello Delhi’ in a new format in an attempt to bring back humour in the lives of Delhiites. Aired from 7-11 am, it is a dual male jock show, a first for any private FM radio station in the city. Listeners get their daily dose of news, headlines, weather reports, celebrity interviews. The RJs also indulge in spoofs by analysing situations and daily happenings in an unusual way.