Radio Mirchi has announced the launch of its new station in Rajkot. In the last two months, Radio Mirchi had launched stations in Patna, Jalandhar, Goa, Bhopal, Vadodara and Kanpur. After the commencement of operation in Rajkot, Entertainment Network (India) Limited (ENIL), Radio Mirchi will roll out 15 more radio stations by the end of this year.
Commenting on the launch, Nandan Srinath, COO, ENIL (Radio Mirchi), said, ‘“It is truly a proud moment for Radio Mirchi with the station launch in Rajkot. We plan to expand rapidly and the west zone is an important market for us. We expect the Mirchi style of programming to revitalise radio in Rajkot, just the way we have been able to win the loyalty of listeners in Mumbai, Delhi, Kolkata and other cities.”
Rajeev Nair, Station Head, Radio Mirchi Rajkot, said, “Rajkot is a colourful place and is one the fastest developing state of Gujarat with its rich culture, trade and industrial background. The people of Rajkot are also forthcoming, dynamic, ever-changing and alive. Radio Mirchi in Rajkot, like all its other stations, will have localised programming content with local news that one can use everyday, every hour. We are confident of winning the people of Rajkot with our unique programming and fabulous music.”
Radio Mirchi will broadcast a diverse mix of shows including ‘Hello Rajkot’, ‘Khoobsurat’, ‘Total Filmi’, ‘Bumper to Bumper’, ‘Club Mirchi’ and ‘Purani Jeans’. Other special weekend shows includes ‘Mirchi Pe Mirchi’ on Sunday mornings; ‘Hasya Dairo’-- a show with one guest laughter artiste every week; and ‘Rajkot ni demand’ -- a weekend request and demand show.