Radio Mirchi has increased its presence in the Punjab market with the launch of new stations in Amirtsar and Patiala. The new stations were launched by Bollywood actors Ranveer Singh and Deepika Padukone. Radio Mirchi said the programming has been decided keeping in mind the prevalence of Punjabi music and the need to provide differentiated jock content to listeners.
This will be the first time Radio Mirchi would be broadcasting at a different frequency; 104.8FM.
Announcing the launch, Prashant Panday, CEO and Executive Director, ENIL said, “Mirchi 104.8 FM is a compilation of what our listeners told us they want from a radio station; focus on playing more Punjabi music and being actively involved with their lifestyle. We are entering these markets with the intention of changing the way people consume radio”
Speaking on Radio Mirchi’s plans in the region; Bhanu Pratap Singh, Vice President & Cluster Head Punjab, Himachal and J&K said, “We are happy and excited to increase Radio Mirchi's footprint in Punjab. Radio Mirchi now covers major cities of Punjab and offers a great platform for advertisers to reach out to such a large audience across the state with India's No 1 radio station.”
Mirchi is also gearing up for the launch of its radio station in Chandigarh, which is expected to go live soon.