Top Story

e4m_logo.png

Home >> Media - Radio >> Article

Radio Mirchi hums a refreshing morning raaga for Bangaloreans with ‘Munjaney Raaga’

28-February-2008
Font Size   16
Share
Radio Mirchi hums a refreshing morning raaga for Bangaloreans with ‘Munjaney Raaga’

Radio Mirchi has a soothing and therapeutic offering for the early riser. ‘Munjaney Raaga’, its new show which is aired between 5 am and 7 am every day of the week, aims to give Bangaloreans a much needed breather from a hectic life. The show airs devotional and karmic music to give that positive start to the day.

Commenting on the new programme initiative, Rahul Balyan, Cluster Head-Karnataka & Kerala, Radio Mirchi, said, “We at Radio Mirchi believe in providing content that is relevant to our listeners at the right time of their day, their lives and their situations. In the present times, with stress becoming an integral part of our daily lives, ‘Munjaney Raaga’ would be the anti-stressing agent for our workaholic Bangaloreans.”

‘Munjaney Raaga’ seeks to provide a unique listener experience with discourses from Sri Sri Ravishankar on eliminating stress, freeing the mind from daily issues and offering inputs on how to maintain a work-life balance.

Radio Mirchi in its continuous effort to engage with its listeners takes a step further, to make this morning hour experiential and offers its listeners an opportunity to not only visit but also stay at the Art of living (AOL) campus and participate in the weekend AOL sessions personally.

One can also catch RJ Varsha sharing pleasant and inspirational experiences with the listeners. She will also interact with her listeners and give tips on how to kickstart their day the Mirchi way. People from different walks of life will time to time co-host with her to share inspirational anecdotes from their lives.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...