Top Story

e4m_logo.png

Home >> Media - Radio >> Article

Radio Mirchi goes regional with the launch of Yo Punjabi Mirchi

28-October-2015
Font Size   16
Share
Radio Mirchi goes regional with the launch of Yo Punjabi Mirchi

To promote the Punjabi music genre, Radio Mirchi 98.3 FM has launched a new addition to its online bouquet of 11 stations -- ‘Yo Punjabi Mirchi’.

The radio station network has various genres of radio stations, ranging from Bollywood chartbusters to devotional and even a Telugu station.  

The Yo Punjabi Mirchi has roped in Mika Singh to launch them online, exclusively on Gaana.com. Talking about the launch Mika Singh said, "I am happy that there is a dedicated station online in the form of Yo Punjabi Mirchi. Punjabi music has had a great impact on the Indian and global music scene. It is now common to hear Punjabi music rocking dance clubs across the world. With the launch of this station fans of Punjabi music can listen to it anywhere in the world.”

Yo Punjabi Mirchi radio station is curated to offer a range of Punjabi songs from all categories. It will not only offer a rendition of folk songs by popular legendary artists like Gurdass Mann but will also offer contemporary works from this genre. The station will be dominated by songs by artists like Diljit Dosangh, Gippy Garewal, Jazzy B, Badshah, Rishi Rich, Mika, Yo Yo Honey Singh and many more. 

Commenting on the launch, Rahul Balyan, Business Head, Digital Initiative said, “The initial feedback from our online stations has been outstanding. We are seeing that the average listening time per listener, per session, is over 60 minutes, and there are three to four listening sessions per month. This kind of engagement is extraordinary for any online property. Each of our 12 online radio stations focuses on a very specific niche of music, but each is amongst the best of its kind in the world. Stay logged onto radiomirchi.com for much more action to come.”

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited