Top Story


Home >> Media - Radio >> Article

Radio Mirchi goes regional with the launch of Yo Punjabi Mirchi

Font Size   16
Radio Mirchi goes regional with the launch of Yo Punjabi Mirchi

To promote the Punjabi music genre, Radio Mirchi 98.3 FM has launched a new addition to its online bouquet of 11 stations -- ‘Yo Punjabi Mirchi’.

The radio station network has various genres of radio stations, ranging from Bollywood chartbusters to devotional and even a Telugu station.  

The Yo Punjabi Mirchi has roped in Mika Singh to launch them online, exclusively on Talking about the launch Mika Singh said, "I am happy that there is a dedicated station online in the form of Yo Punjabi Mirchi. Punjabi music has had a great impact on the Indian and global music scene. It is now common to hear Punjabi music rocking dance clubs across the world. With the launch of this station fans of Punjabi music can listen to it anywhere in the world.”

Yo Punjabi Mirchi radio station is curated to offer a range of Punjabi songs from all categories. It will not only offer a rendition of folk songs by popular legendary artists like Gurdass Mann but will also offer contemporary works from this genre. The station will be dominated by songs by artists like Diljit Dosangh, Gippy Garewal, Jazzy B, Badshah, Rishi Rich, Mika, Yo Yo Honey Singh and many more. 

Commenting on the launch, Rahul Balyan, Business Head, Digital Initiative said, “The initial feedback from our online stations has been outstanding. We are seeing that the average listening time per listener, per session, is over 60 minutes, and there are three to four listening sessions per month. This kind of engagement is extraordinary for any online property. Each of our 12 online radio stations focuses on a very specific niche of music, but each is amongst the best of its kind in the world. Stay logged onto for much more action to come.”

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...