Top Story

e4m_logo.png

Home >> Media - Radio >> Article

Radio Mirchi extensively promotes this ‘Accident’

05-April-2008
Font Size   16
Share
Radio Mirchi extensively promotes this ‘Accident’

Radio Mirchi has tied up exclusively with Ramesh Aravind’s third directorial venture ‘Accident’. ‘Accident’ is an action thriller inspired by real life incidents bringing about the thriller genre into Kannada films after a long time. The leading actors play the role of RJs in the movie. The music of the movie can be heard on Radio Mirchi.

As part of the promotional initiatives, Aravind had visited the Mirchi studio and interacted with his fans about the forthcoming movie. He also shared his directorial experience and some special moments on the sets during the making of the film on the morning drive time show ‘Hi Bangalore’ with Pori Tapori Rachna.

Radio Mirchi listeners will get a chance to listen to Pooja Gandhi’s, the female lead of the movie, experience of playing the role of an RJ on the show ‘Chill Maadi’. The other star cast members of the movie, too, can be heard on Radio Mirchi (supporting actress Rekha on ‘Hi Bangalore’, supporting actor Mohan on ‘Bitti Ticket’ and music director Ricky Kej on ‘Chill Maadi’).

This apart, listeners can take part in various on-air contests revolving around the movie get a chance to watch the premiere of the movie as well as win audio CDs of the movie autographed by Ramesh Aravind and Pooja Gandhi.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends