Close on the heels of celebrating its sixth birthday in Mumbai with a bang, Radio Mirchi celebrated its fifth birthday in Delhi and has launched on air promotion – ‘Yeh dilli hai, yahan radio, mirchi ke naam se jana jata hai’ – to mark the occasion.
Srinivasa Shenoy, Cluster Head, Radio Mirchi, said, “Radio Mirchi has been associated with Delhiites for five years now and we are really grateful to our listeners for making Radio Mirchi the most preferred radio station. This phenomenal feedback has worked as a great encouragement for the team and we will continue to live up to the expectations.”
Radio Mirchi has lined up several new initiatives with a social theme, such as July Mein Dhulai, which a cleanliness drive in Delhi; Give Up the Guns campaign, an appeal to youngsters to shun violence; Vote for the Taj campaign; and running a U-Special bus to ferry students seeking admission to the Delhi University, among others.
“The five-year long journey for Radio Mirchi Delhi has been studded with commendable achievements and appreciable milestones. In these five years, Radio Mirchi has set trends and benchmarks in the market and this has been possible through the constant innovations that Mirchi has done to address the changing tastes and moods of its listeners,” Shenoy added.
Radio Mirchi Mumbai grows six packs, aims to become even hotter