Top Story

e4m_logo.png

Home >> Media - Radio >> Article

Radio Mirchi completes five years in Delhi

30-April-2008
Font Size   16
Radio Mirchi completes five years in Delhi

Close on the heels of celebrating its sixth birthday in Mumbai with a bang, Radio Mirchi celebrated its fifth birthday in Delhi and has launched on air promotion – ‘Yeh dilli hai, yahan radio, mirchi ke naam se jana jata hai’ – to mark the occasion.

Srinivasa Shenoy, Cluster Head, Radio Mirchi, said, “Radio Mirchi has been associated with Delhiites for five years now and we are really grateful to our listeners for making Radio Mirchi the most preferred radio station. This phenomenal feedback has worked as a great encouragement for the team and we will continue to live up to the expectations.”

Radio Mirchi has lined up several new initiatives with a social theme, such as July Mein Dhulai, which a cleanliness drive in Delhi; Give Up the Guns campaign, an appeal to youngsters to shun violence; Vote for the Taj campaign; and running a U-Special bus to ferry students seeking admission to the Delhi University, among others.

“The five-year long journey for Radio Mirchi Delhi has been studded with commendable achievements and appreciable milestones. In these five years, Radio Mirchi has set trends and benchmarks in the market and this has been possible through the constant innovations that Mirchi has done to address the changing tastes and moods of its listeners,” Shenoy added.

Also read:

Radio Mirchi Mumbai grows six packs, aims to become even hotter

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow