In a bid to leverage its brand recall, Radio Mirchi 98.3 FM has associated itself with popular Noida nightclub ‘Elevate’. Through this on-ground promotional activity called ‘Mirchi Hot Nights’, which will take place on Saturday nights, performances by the likes of Kailash Kher, Bally Sagoo, Josh and many more will be held at Elevate. Delhiites can catch the live music performances every Saturday night from July 14 onwards.
Kanwarbir Singh, Cluster Head, Radio Mirchi, said, “With music being the core of our programming, our endeavour is to bring our listeners closer to music, both on-air and on-ground. ‘Mirchi Hot Nights’ is a way to bring listeners closer to artistes they like and also help them enjoy on the weekend.”
Kailash Kher will mesmerise Delhiites with his series of hits on July 14. Listeners can win passes for the ‘Mirchi Hot Nights’ live performances, by participating in simple on-air contests every week.