Radio Mirchi beefs up programme line-up with two new shows

Radio Mirchi beefs up programme line-up with two new shows

Author | exchange4media News Service | Saturday, Feb 02,2008 7:58 AM

Radio Mirchi beefs up programme line-up with two new shows

Radio Mirchi is adding a new show to its programme line-up, ‘Business Guru’, which goes on air from February 1. The programme will be air between 12 noon and 2 pm in Delhi and Kolkata, and between 10 am and 12 noon every Sunday across Mumbai, Chennai, Ahmedabad, Bangalore, Hyderabad, Pune, Jaipur and Indore.

An interview based show, ‘Business Guru’ will feature a successful entrepreneur as guest speaker, while listeners can interact with him/her during the show.

Commenting on the new programme initiative, Riya Mukherjee, Vice-President, Programming, Radio Mirchi, said, “We at Radio Mirchi believe in providing content that is relevant to our listeners at the right time of their day, their lives and their situations. Today, entrepreneurial ambitions are at an unprecedented high in a traditionally 'salary driven' country. The middle class has woken up to a new economic dream and ‘Business Guru’, which is not about business barons but about SMEs (small and medium entrepreneurs), is a highly relevant show today. These are inspiring stories and most importantly, they represent achievable dreams to a young nation raring to go.”

"Our association with this programme is another embodiment of our commitment to the SME segment. ‘Business Guru’ will help us reach the success stories of SMEs to a large cross section of entrepreneurs. These, we hope will inspire the entrepreneurs and help them emulate the success of Business Gurus," said Vijay Chandok, Senior General Manager, ICICI Bank.

Meanwhile, Radio Mirchi has recently also launched new evening reverse drive time show ‘Sunset Samosa’ with RJ Naved. The show airs Monday to Saturday from 5 pm to 9 pm and some fun-filled and exciting elements like ‘Yeh Karke Dikhao Sabse Ghatia Prize Paao’; ‘Unbreakable News’; ‘Don't call me Aunty’; ‘Mirchi Murga’; ‘Qawali’; ‘Angrez Chale Gaye’ and more, to add on extra dose of laughter and happiness for the listeners.

Commenting on the show, Mukherjee said, “We want people to laugh and de-stress themselves after the whole day’s work. We have launched the show in Delhi and Mumbai, and we are going to extend to other cities and towns later.”

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