Even as Radio Mirchi 98.3 FM, owned by Entertainment Network (India) Limited, turns one on April 29, a Mirchi band will take the celebrations beyond the radio, to the streets of Delhi, along with Mirchi stilt walkers, Mirchi fire-eaters and Mirchi jugglers.
As part of the celebrations, Radio Mirchi will give listeners a chance to win prizes worth lakhs of rupees by participating in ‘Kaantest’ “a perfect way to test those ears for sound defects,” said a company release, adding, “Listeners can win open tickets for this year’s latest blockbusters for the Sunday shows of Munnabhai MBBS and Kal Ho Na Ho at Satyam Cineplex. They can also bond with the Delhi celebrities in wishing Radio Mirchi and join the Indipop group Aryans on air with the jingle especially composed by them to celebrate Mirchi’s first birthday.”
Celebrating the festivities with his team members, Nandan Srinath, Station Head Delhi, said, “ We are happy that we have become a part of every Delhiites life. We thank all our listeners for making us the undisputed No. 1 in the city and we will live up to our promise of delivering the best to our listeners.”