After launching stations in Bangalore, Jaipur and Hyderabad, Radio Mirchi is regrouping its management team in some of its stations with fresh appointments.
It has recently appointed Mahesh Shetty and Sriram Kilambi as Station Directors of Chennai and Kolkata, respectively. As Station Directors, both Shetty and Kilambi would be responsible for all operations related activities of the brand in their respective cities, such as sales, marketing, finance, programming initiatives, technical, HR and other expansion plans.
Anand Parameswaran, the current Station Director of Chennai, will be heading Mirchi Activation, which facilitates events and promotional activities. Nipun Bhardwaj, who was the station head at Kolkata, will be moving to Delhi for a corporate training assignment.
Shetty has over 10 years’ experience in sales, marketing and operations. His last assignment was with PepsiCo, where he was responsible for handling on-premise channels for the brand nationally.
Kilambi has over seven years’ experience in marketing, sales and operations. Prior to joining Radio Mirchi he was working with Coca-Cola India.
In order to meet the growing needs of marketing the brand Mirchi, the company would be appointing regional marketing heads across India. Shivangini Jajoria has recently joined the Delhi team as AVP, Marketing, North India. Her previous assignment was with Bharti Airtel Ltd in the broadband and teleservices division, where she was responsible for establishing the brand pan India. At Radio Mirchi, Jajoria would be able to utilise her experience to market Radio Mirchi across North India.
“We are in the process of hiring professionals with a wealth of experience and knowledge for key positions like station directors and regional marketing heads. Each candidate is being carefully hand picked by the company with the objective of putting together the best team in the business. Each new recruit will be playing a pivotal role in sustaining the leadership position of the brand Radio Mirchi,” said Prashant Panday, Deputy CEO, Radio Mirchi.
Meanwhile, the company is also gearing up to launch new stations across 22 cities, including Nagpur, Lucknow, and Surat, among others.