Entertainment Network India has announced key appointments to its senior management team. Vivek Modi, who joined Radio Mirchi as a Cluster Head – East in 2011, will now be heading the North Cluster. He replaces Sachin Tagra.
Prior to Radio Mirchi, he headed the marketing communications team of Vodafone Kolkata. In his new role, Modi will be responsible for driving Mirchi’s growth in its target region.
In another development, Radio Mirchi has appointed Sarvmeet Oberoi as the new Head of IPR (Sponsorship). Oberoi has been associated with Radio Mirchi for over seven years in a variety of roles across sales and strategy functions. He broke new grounds in the digital space with the launch of Mirchi Mobile – a service enabling listeners in a particular location to listen to Radio Mirchi broadcast of another location of their choice, using the mobile platform. Going forward, he will be responsible for the growth of Intellectual Properties.
Announcing the new appointments, Sujata Bhatt, EVP, HR and Marketing said, “Vivek and Sarvee are seasoned professionals and will add lot of value in their new roles. We wish both of them the very best.”