Radio Mirchi, in association with Fosters, has decided to extend the party season to a year-long affair in keeping with its channel promise of keeping its listeners ‘Always Khush’. The FM station kicked off its initiative, ‘Fosters Mirchi Friday Freak-outs’, in the Capital on January 18.
The initiative gives listeners a chance to party till late at night at Delhi’s most happening pubs every Friday. In order to win invites to the ‘Freak-outs’ parties, listeners need to take part in an on-air contest on Radio Mirchi.
Commenting on the initiative, Srinivasa Shenoy, Cluster Head, Radio Mirchi, said, “The ‘Fosters Mirchi Friday Freak-outs’ concept is a natural fit for our programming. Friday nights are the best time for people to relax and unwind. First it was the Saturday nites that were made hot with Mirchi Hot Nites. We now extend the party to Friday as well with ‘Fosters Mirchi Friday Freak-outs’ – a perfect mix of music, entertainment and weekend party nites.”
The initiative is being promoted extensively on Radio Mirchi.
Regarding future plans, Shenoy said, “It is our continuous effort to introduce such initiatives from time to time. We plan to do activities that are useful for our listeners like ‘Joggers’ Activity’ and ‘Har Ghar Healthy’.”