Top Story

e4m_logo.png

Home >> Media - Radio >> Article

Radio Mirchi and Fosters invite listeners to ‘Freak out’ on Fridays

19-January-2008
Font Size   16
Radio Mirchi and Fosters invite listeners to ‘Freak out’ on Fridays

Radio Mirchi, in association with Fosters, has decided to extend the party season to a year-long affair in keeping with its channel promise of keeping its listeners ‘Always Khush’. The FM station kicked off its initiative, ‘Fosters Mirchi Friday Freak-outs’, in the Capital on January 18.

The initiative gives listeners a chance to party till late at night at Delhi’s most happening pubs every Friday. In order to win invites to the ‘Freak-outs’ parties, listeners need to take part in an on-air contest on Radio Mirchi.

Commenting on the initiative, Srinivasa Shenoy, Cluster Head, Radio Mirchi, said, “The ‘Fosters Mirchi Friday Freak-outs’ concept is a natural fit for our programming. Friday nights are the best time for people to relax and unwind. First it was the Saturday nites that were made hot with Mirchi Hot Nites. We now extend the party to Friday as well with ‘Fosters Mirchi Friday Freak-outs’ – a perfect mix of music, entertainment and weekend party nites.”

The initiative is being promoted extensively on Radio Mirchi.

Regarding future plans, Shenoy said, “It is our continuous effort to introduce such initiatives from time to time. We plan to do activities that are useful for our listeners like ‘Joggers’ Activity’ and ‘Har Ghar Healthy’.”

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign