Top Story


Home >> Media - Radio >> Article

Radio Mirchi and Fosters invite listeners to ‘Freak out’ on Fridays

Font Size   16
Radio Mirchi and Fosters invite listeners to ‘Freak out’ on Fridays

Radio Mirchi, in association with Fosters, has decided to extend the party season to a year-long affair in keeping with its channel promise of keeping its listeners ‘Always Khush’. The FM station kicked off its initiative, ‘Fosters Mirchi Friday Freak-outs’, in the Capital on January 18.

The initiative gives listeners a chance to party till late at night at Delhi’s most happening pubs every Friday. In order to win invites to the ‘Freak-outs’ parties, listeners need to take part in an on-air contest on Radio Mirchi.

Commenting on the initiative, Srinivasa Shenoy, Cluster Head, Radio Mirchi, said, “The ‘Fosters Mirchi Friday Freak-outs’ concept is a natural fit for our programming. Friday nights are the best time for people to relax and unwind. First it was the Saturday nites that were made hot with Mirchi Hot Nites. We now extend the party to Friday as well with ‘Fosters Mirchi Friday Freak-outs’ – a perfect mix of music, entertainment and weekend party nites.”

The initiative is being promoted extensively on Radio Mirchi.

Regarding future plans, Shenoy said, “It is our continuous effort to introduce such initiatives from time to time. We plan to do activities that are useful for our listeners like ‘Joggers’ Activity’ and ‘Har Ghar Healthy’.”


The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India