Top Story

e4m_logo.png

Home >> Media - Radio >> Article

Radio Mirchi and Fosters invite listeners to ‘Freak out’ on Fridays

19-January-2008
Font Size   16
Share
Radio Mirchi and Fosters invite listeners to ‘Freak out’ on Fridays

Radio Mirchi, in association with Fosters, has decided to extend the party season to a year-long affair in keeping with its channel promise of keeping its listeners ‘Always Khush’. The FM station kicked off its initiative, ‘Fosters Mirchi Friday Freak-outs’, in the Capital on January 18.

The initiative gives listeners a chance to party till late at night at Delhi’s most happening pubs every Friday. In order to win invites to the ‘Freak-outs’ parties, listeners need to take part in an on-air contest on Radio Mirchi.

Commenting on the initiative, Srinivasa Shenoy, Cluster Head, Radio Mirchi, said, “The ‘Fosters Mirchi Friday Freak-outs’ concept is a natural fit for our programming. Friday nights are the best time for people to relax and unwind. First it was the Saturday nites that were made hot with Mirchi Hot Nites. We now extend the party to Friday as well with ‘Fosters Mirchi Friday Freak-outs’ – a perfect mix of music, entertainment and weekend party nites.”

The initiative is being promoted extensively on Radio Mirchi.

Regarding future plans, Shenoy said, “It is our continuous effort to introduce such initiatives from time to time. We plan to do activities that are useful for our listeners like ‘Joggers’ Activity’ and ‘Har Ghar Healthy’.”

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...